The Story of the Queer T-Shirts Project

The Story of the Queer T-Shirts Project


Inspired by T-shirts, badges, and pins worn by LGBTQ+ activists in the 70s/80s, the Queer T-Shirts project was created to uphold the true spirit of Pride.

Each design aims to raise awareness of issues still faced by queer people in present-day London. Although it's a progressive city, there is still more that needs to be done to reach greater acceptance, understanding, equity, and equality for our queer siblings. Something that is often overlooked by large brands known to 'rainbow wash' and offer little to no direct support to queer people within their organisation and the greater community.


Queer T-Shirts 2018 Collection zine


The project was started in 2018 by graphic designer Thomas Brunskill under the now-defunct Mundane Zine and is now carried by their recent venture, Good Practice. What started as an idea for a self-published zine showcasing each design and its meanings, a demand grew for the physical T-shirts, pins, and badges, ultimately attracting media coverage from the likes of the Evening Standard, MTV News, and The Future Laboratory, and led to an exhibition in 2019.


Queer T-Shirts Exhibition


The Outside Project and London Friend logos
This year, all profits will be split 50:50 between The Outside Project–a London-based queer community shelter, centre, and domestic abuse refuge, and London Friend–providing accessible mental health support to queer people.
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