Juniper Ridge formulates Wilderness Perfume by distilling and extracting fragrance from wildflowers, plants, bark, moss, mushrooms, and tree trimmings that they harvest on the trail. All of their products are named for the wild places they come from. They're building a new fragrance grammar of the American West. The company is built on the simple idea that nothing smells better than the forest and that the only way to bring this beauty home is to strap on your boots and go there.
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